The New Product Launch Marketing Plan Essay Example for Free

The New Product Launch Marketing Plan Essay Introduction The new product launch marketing, is a product, it has to be external to iPod, iPhone or any cell phone device. The product can send a message to display on the cell phone or iPod warning the user that the sound level is high dangerous to the ears. iPod Market needs and Market Growth. The current technology is focused on the electronic youth culture, in order to have a convenient product according to the actual customers’ daily life; engineers have designed sophisticated devices on its electronic artifacts. The music industry is not an exception, the music market is now replacing its CD for digital musical. Apple Inc. has developed an iPod device able to keep hundreds of music CD’s on it. It fits in small pockets, satisfying numerous customers’ needs for an easily portable device. The iPod has advantages like, it’s a small device, lightweight, cheaper than an iPhone with high-quality audio. It is an appealing choice for the enthusiastic customers that are looking for a high-fidelity sound and who are constantly looking for a high-quality music experience wherever they go. Also includes the Safe iPod Volume limit that lets the customer set the volume limit, depending on ear buds and headphones. SWOT Analysis When a company is about to launch a new product or improve upon an existing one, it is highly recommended that this type of analysis is done. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are an inventory check on the company’s internal stance. Opportunities and threats are based on where the company stands on an external view point. â€Å"Distinguish between where your organization is today, and where it could be in the future. Keep your SWOT analysis short and simple, and avoid complexity and over-analysis since much of the information is subjective.† (Investopedia, n.d.) Strengths For Apple the company has had huge success in introducing a new innovative way to listen and download music. Both domestic and international markets are well aware of all Apple products. The lines are astounding when Apple releases a new product and the popularity is extremely vast. Apple’s strength lies in that popularity, the fact that millions of people have at least one of their products if not more than one. Weaknesses As popular as Apple is, sometimes their prices can be a little high for some of the average middle class socioeconomic class. On average, purchasing a mac book can set someone back a couple thousand dollars – easy. The iPad, iPod and iPhone are more of their items that are fairly reasonable, but some might have to save to purchase one. The recent change in the new product charging capabilities was a big letdown for many previous Apple customers. The change from their normal charger to the new 30 pin caused a vast amount of customers to repurchase chargers for their home and cars; or people had to buy adapters. Apple might want to consider their strategy in why the change was needed before implementing such a wide spread change. Opportunities Apple has the ability to create a new product that would allow for a safer way of listening to music. Many kids are now listening to movies and music on their devices at louder levels. Many parents will tell their children or teenagers to keep the music or movie at safe level, however, they do not always listen; and parents are not with their children or teenagers at all times. The opportunity is great for Apple to launch a device that would only allow the decibel levels to reach a safe limit. It could be in the way of something that is attached to the device or something innate in the device that could be part of a parental control. There is nothing on the market at this time, so Apple has the potential to tap into a market unknown and create something big. Threats While the market to create a product such as â€Å"Safe Play† would be great, the market may also not have enough demand to actually launch this product. Music should be played at safe levels to ensure that hearing loss does not occur; however, how many people will actually purchase this product. Is  there enough of a demand to offset the product costs, and will this product be worth the initial costs that it takes to market it and get it off the ground. Potential Competition With Apple being the leading company in the electronics market, there will always be companies trying to dethrone their success. An idea such as â€Å"safe play† would be great for Apple to develop a new device, this could garner new customers and keep current customers purchasing more. Samsung has always been the company to combat Apple the most, with their products being similar to Apple’s. Samsung is actually one step ahead of Apple with this current idea. In the newer Samsung phones—Galaxy S5, and Galaxy Note 3—when you have headphones plugged into your device, when you turn the volume up once you’ve reach a certain volume level there is a message that automatically appears on your phone to alert you about the causes of listening to loud music. Apple can now take somewhat of the same idea and make particular iPods with this feature. LG Electronics is another company that is continuously growing, and can possibly cause serious competition for Apple in the future. Along with Samsung and LG, HTC has been coming out with solid phone products that are catching customers’ eyes. Apple’s advantage is that they offer other products besides their phones. If Apple where to implement a new â€Å"safe play† technology, they can place this in all of their â€Å"I† products, iPod, iPad, and iPhone. Competition is something that no business can get away from, with Apple being the electronics giant that it is more and more companies will be attracted to take over within that market. The age of the Apple iPod and now the cellular phones with enough capacity to view movies or listen to songs has captured a significant consumer base. The product ideal to penetrate this potential market is a device that can be set to control safe levels of sound music. Tinnitus has been increasing as MP3 music era evolved. This problem has been known but nothing has been done to reduce the impact of listening to loud music. The constant ringing and loss of hearing is also a problem for young users. The device will have to be small enough to be portable and not distract customers. Easily attach to the headphones and allow the user three options, safe, manual, low. The product can be called â€Å"Safe Play†. Nothing guarantees the loss of hearing  but this device must be able to identify the decibels and reduce it to the recommended safe levels to prevent or reduce the effects of hearing loss. To date, only warning labels are what make the user the aware of the dangers of playing loud music over a long period of time. There is not product in the market addressing this problem to date. Justification for the product 10-question survey Safe Play is a product that will allow users to listen to music at decibels that is safe. By choosing a product that has not been identified in the market at the current time allows the business to enter the market with a monopoly type hold on the market. The rationale behind the choice of Safe play is to penetrate a new market by being the first to the potential overwhelming demand for product. The business can control pricing and allow for higher profit margins being the first to the introduction to the market. Thus when competitors try to penetrate the market there will be the existence of one business thus not allowing having such a control as original business. The business idea behind the SAFE Play product is to deliver a value that is conscious of the user and in return creating profit for the business. Survey 1 What age group will primarily use this product? 2 Is product going to be marketed to all users or to ages of consumers who do not like loud music? 3 What is the current trend of listening to music? CD player, car audio, portable devices, etc†¦ 4 What is the current average of the decibel that users listen to music? 5 Will product contain the user ability and accessibility to applications currently in high demand on the market today? 6 Do buyers want to have a safe mode of listening to music? 7 How will company deliver research to buyer to show buyer the potential harm of other devices? 8 How much is buyer willing to pay for this device? 9 Does the domestic and international markets have different buyer trends of how loud music is? 10 Does buyer care about safety? 11 How does buyer feel about listening to music at a safer level? Conclusion Learning Team A created a new product â€Å"Safe Play†. After the analysis of the factors that impact in the customers which determine the position thereof, it is essentially measured by SWOT, market growth and needs, as well as a survey to help with product development. This product, in turn, can and will be presented in the domestic and global markets. References Bell, D. (2014). Restrict volume on iPhone, iPod, and iPad. Retrieved from http://www.cnet.com Investopedia (n.d.) SWOT Analysis. Retrieved from http://www.investopedia.com/terms/s/swot.asp

Urban Regeneration And Social Exclusion In Sheffield Geography Essay

Urban Regeneration And Social Exclusion In Sheffield Geography Essay GEO 151: Assessment I In this essay we will be discussing urban regeneration and social exclusion in Sheffield. The research for this essay was conducted as a series of 2 walks and information comes from observation of these areas. The walk chosen was walk 3 which included Netherthorpe, Kelham Island and the Inner City but the focus of this essay is on one section of the walk Kelham Island. Like many areas in Sheffield, Kelham Island was originally an industrial area, particularly in the manufacture of steel. There are still numerous factories and workshops still standing and their proximity to the River Don suggests the river would have once been used to power the industry in this area. To me, these buildings portray the traditional origins of Sheffield as being a highly industrial city, vast non-descript buildings with many large windows which could accommodate the large space required for heavy industry. From observations made whilst undertaking the walk, it becomes clear that these original buildings can now be divided into different types due to urban regeneration. The first of these is residential. Around Kelham Island many of these former factories have been converted into modern flats and apartments. It is great that the developers are choosing to retain the original look of these buildings whilst totally changing their function as I believe it is important to t ry and retain the historical character of a city. The second main usage of these factory buildings is business- mainly offices, although one of the factories is still used for its original function as a factory, and another has been converted into the â€Å"Kelham Island Museum† which contains many historical artefacts from the area and gives visitors the chance to experience the heritage of Kelham Island. This shows 2 other new land uses in the area business and tourism. The remainder of these factories are currently derelict but in the future may be redeveloped or demolished to be replaced by modern apartments or office blocks. Elsewhere in Kelham Island there are a number of large, highly modern looking apartment and office blocks; this area is known as â€Å"Kelham Riverside† and is described by the   Kelham Island website as â€Å"a stylish mixed use development in a picturesque waterside setting† (http://www.kelhamriverside.com). This area is more aesthetically pleasing and in total contrast to the factories nearby it is strange to see these 2 types of buildings sitting side by side. This is the main site of urban regeneration, but also evokes images of social exclusion. It is clear that this entire area has been totally redeveloped recently; all of the buildings looking less than 10 years old and the focus of employment here has shifted from primary to tertiary. The new apartment blocks which overlook the river are very modern, even futuristic looking incorporating chrome and glass into the design it could be said that these buildings, however, have little ‘character whilst the older factory buildings do. From simple observation, this area looks like a particularly nice area to live, but it becomes apparent that social exclusion comes into play here. Firstly, there are no gardens and very little green space at all and there were no parks or even many benches in this area. Facilities included a small number of pubs and upmarket bars and restaurants, a museum for tourists, and little else other than office blocks. The apartments look expensive and seem to be targeted at affluent young professionals without children as there are no apparent facilities that cater towards the needs of children or the elderly (not â€Å"family orientated†). This idea was backed up during walk by the absence of any youths- the only people to be seen were men and women in suits and a few builders who were working on more developments on the riverside. The presence of the builders did however indicate that further development of this area was underway, which may in the future lead to more facilities for other social groups in order to incorporate them more into this area. The atmosphere in this area was one of peacefulness, although I believed this to be due to the fact that the only people that lived in this area were at work, considering it was in the middle of the day. There was a significant lack of any old or young people- just middle aged people in suits. In the most modern part of Kelham Island it seemed eerily quiet and the environment almost sterile due to the large modern yet plain buildings and lack of any graffiti, litter and advertising. It also gave the impression of being a relatively safe area with the availability of secure underground car parks and high CCTV presence. In my opinion, however, such a high CCTV presence could lead to oppression and fear due to constant surveillance by an unknown authority. Many people are very against this form of security and so is another example of social exclusion against those who do not wish to be recorded constantly. One important thing which was noted during the walk was that on one of the walls of the new buildings in Kelham Island was a large plaque which had the name â€Å"European Regional Development Agency† on it. This agency belongs to the EU and is involved in allocation of the European Regional Development Fund; according to the EU website (http://ec.europa.eu/regional_policy/funds/feder/index_en.htm): â€Å"The ERDF aims to strengthen economic and social cohesion in the European Union by correcting imbalances between its regions. In short, the ERDF finances: direct aid to investments in companies (in particular SMEs) to create sustainable jobs; infrastructures linked notably to research and innovation, telecommunications, environment, energy and transport; financial instruments (capital risk funds, local development funds, etc.) to support regional and local development and to foster cooperation between towns and regions; Technical assistance measures. So, based on this information it seems that the EU thought of South Yorkshire as being less developed as neighbouring regions and have therefore directed a proportion of the ERDF at Kelham Island in order to fulfil the points described above. There were limitations to this study. Firstly, the 2 visits we made were possibly not at the most suitable times, particularly for this area where most of the people living here would have been at work, and any children that do live in the area would have been at school. Another thing was that in this observational walk there was little importance put on personal emotion, or how individuals felt whilst in that particular area. There was also no record of any smells along the walk which is one thing that could possibly be investigated further in any subsequent walks. Word count: 1111 GEO 151: Assessment II Part I For this part of the assessment a series of photos were taken along a route (walk 3) which intended to represent the feel or sense of place in the area regarding social exclusion and regeneration. The 2 photos chosen to be analysed can be seen on the next page (figures 1 and 2). They were both taken at the same time of day (Around 1pm on a Thursday afternoon) and show 2 contrasting areas which are actually only 1-2 minutes walk away from each other, in the area of Sheffield known as Kelham Island. Fig 1 shows one of the more modern looking areas of Kelham Island and demonstrates very obvious urban regeneration as the apartment block buildings on the right hand side of the image are clearly very new. In fact, this whole area looks very clean and tidy, although the lack of people makes the area seem as if it is not inhabited. Behind the apartment buildings and to the left of the image are old factory buildings. It is not clear from the image whether these buildings are currently in use or not but some of the factories in this area have been converted into offices and apartments so it is very likely that being so close to other new developments, urban regeneration would have taken place within these buildings too. I like the fact that these buildings and even a chimney from an old industrial furnace are still standing regardless of the ultra-modern apartments right next to them, it acts to retain the character of the area- being able to market this area to a whole new audience wi thout totally destroying the history ingrained in the factories and workshops which once would have employed the majority of people living here.   The river which runs through the centre of the image would once have been used to power these factories, but has now been developed into a feature and the new pathways and hand railings provide the opportunity to look at the river and brings much character to the area. Social exclusion also comes through in this image, as there is no green space or playing areas for children, no benches or shops very little facilities to support a community. This excludes those who thrive off the community around them which are children and the elderly. Children need other children and spaces to play to fulfil their childhood whilst the elderly require a range of facilities including those which promote sociability with others in the community as they often lead lives of loneliness. This area is not accommodating for either of these types of people. I chose to take a picture of this particular area as I believe it incorporated several elements which were important in portraying Kelham Island the modern apartments, the factories and the river. I also thought this image was an accurate representation of the area during my visit, that being very quiet with few people to be seen.   If a person who was not from Sheffield i believe this image would give them a good idea of what Kelham Island was like, which in my opinion can be described as a cultural mix of historical factories and modern apartments and offices developed to be functional whilst staying true to the heritage of Sheffield. This would be a good image to show to people to give a good idea of what Sheffield looks like a combination of old industry and new development. The second image (Fig 2) shows a totally different scene to that of Fig 1. This is a large industrial looking building which was probably once used as some sort of factory in the past when Sheffields steel industry was booming. Now this building lies empty and disused with windows broken and doors boarded up. Given the fact that this building is disused, the exterior (except the windows) is still in relatively good condition, presumably because these types of buildings were built to be strong and resilient. It is strange in this area how quiet it was considering when this building would have been in use, the sound coming from it and the many other factory buildings in the area would have filled the area. This is a contrasting image as it shows a totally different type of building to Fig 1. Here, it looks as if there has not been any urban regeneration whatsoever as the road is empty apart from one car, the building is disused and the pathways are old and damaged. It does not look lik e a particularly â€Å"run down† area, although it is clear that little if any money has been spent on this site in a long time. If this image were to be shown to a person who was not from Sheffield it would probably serve to confirm the perception that many people have that Sheffield is still a highly industrial city with many ugly buildings. This perception of Sheffield is based on history but is now an outdated view with the amount of money that has and is currently being spent on new development in the area. This image fails to show any of the modern developments which are visible all around the city. GEO 151: EXERCISE 2, PART 2 In the workshop we discussed how the images we took differed from those which we were shown from the pages of tourist guides of Sheffield, local magazines and adverts for places around the city. There were many differences between these images and the photos we took our self, some of them were very obvious (such as the image itself and what it included, what activities were happening and what people were included) and others were more subtle (such as the angles the photos were taken, the time of day, the lighting, etc). We discussed the way that people would perceive these images, particularly if they had never been to Sheffield before and the impression they would get of the city based on these images. The reason why these differences were so apparent was because of the intention of the image and what it was trying to portray. For example, the photos we took ourselves were trying to capture images of social exclusion and urban regeneration so the imagery reflected this. Although they were taken with an aim in mind they were totally natural images as they were not staged, and they were not taken with the intention of implying anything in particular- rather they were accurate representation if the things we saw on our walks which we personally felt reflected urban regeneration and social exclusion. The difference between this and the images we were shown is that most of these had some sort of intention. Those that were on printed materials from organisations such as the Sheffield City Council and Travel South Yorkshire were obviously aimed at attracting tourists to the area.   They were taken by people who are looking to give a good impression of Sheffield and their target audience would be those people who may never have visited Sheffield before and wanted to find out more before they decided to visit. These images focused mainly on either the new, vibrant, modern developments in Sheffield such as the millennium galleries; or the beautiful rugged countryside of Sheffields surrounding areas such as the peak district. The images looked as if they could have been digitally altered to make colours appear more vibrant for example and to give the impression of Sheffield being a clean, modern city which it is in certain areas, but chose not to portray the more deprived areas of Sh effield such as those from the photos we took ourselves. The images on the next page are a sample of those taken from the recommended websites. They show a range of images from around Sheffield and were taken by different people/organisations for different reasons. The 4 large landscapes came from www.creativesheffield.co.uk which is described as â€Å"Creativesheffield is the UKs first ever city development company, charged with delivering Sheffields economic transformation†. The images come from different pages which have individual aims, the headings of which I have written on the images. The first, ‘Live in Sheffield portrays an idyllic, quite countryside area with most of the focus on a family taking a bike ride. The image itself is quite simple and the colours used are earthy and green, again conveying the idea of nature and countryside. There is little going on in the picture, suggesting peace and quiet in the countryside, where families can enjoy a nice day out to escape the hustle and bustle of city living, yet this a rea would not be too far away from Sheffields city centre. This image is aimed at families, such as the one in the image who may be looking to relocate to a city nearby idyllic countryside this image shows that Sheffield can be that place as the peak district is on your doorstep. On the CreativeSheffield page this image is shown at the top of a page where it lists the many benefits of living in Sheffield, and is obviously aimed at people looking to move to Sheffield but maybe wanting some more information. The ‘Develop in Sheffield image is the most obvious image of urban regeneration as it shows a whole landscape of Sheffield showing development. I believe this is an accurate representation of Sheffield as it is currently undergoing a huge amount of regeneration and it is evident that there is a lot of money being spent on the heart of the city redevelopment which is making huge changes to the centre. It shows Sheffield as a sprawling metropolis, but one which is currently b eing given a total makeover, with a vision of the future. The next image, ‘Locate in Sheffield is aimed at businesses looking to locate in Sheffield. It shows an area of Sheffield which looks extremely clean and modern, almost futuristic with the large stainless steel balls dotted around. The large inclusion of glass and steel complements this idea of modernism as they are 2 materials which make a building look sharp and modern. The inclusion of people moving (blurred) in the image is trying to give the impression of Sheffield being a busy commercial centre with people constantly on the go, with a lot going on around Sheffield. All of these images have one thing in common a target audience. Each of them have been taken specifically with a certain audience in mind, rather than randomly as my photos were taken.   Even though the photos which I took had a purpose, which was to portray social exclusion and urban regeneration in different areas around Sheffield, they were taken in a totally natural way and were a reflection of what I saw. I did not intentionally omit anything from the images, however I did intentionally try to incorporate all aspects of what I could see in my surroundings into my images- as a photo is just a snapshot of what I was surrounded by. Also, the images from the website (in most cases) had the intention of marketing Sheffield to a specific market, be that families looking to relocate, or new businesses deciding where to locate their offices. GEO 151 Assessment 3 Part 1 To prepare for the interview i made sure i had all the main questions that i was going to ask the subject ready. I typed these out and left large gaps underneath the questions so that i had enough space to write plenty of notes from the interview. I contacted the subject and arranged a time that was convenient for them, and so that i could get their consent to conduct the interview. I then met up with the subject in my flat so that it would be in a comfortable, quiet environment that was convenient for the subject. I took notes on the interview rather than recording it, which i would probably not do in the future. The conversation flowed well as the questions were well structured and i made a point of using prompts to promote further conversation into a certain topic (for example, â€Å"what do you mean by† or â€Å"can you tell me a bit more about†) However, because i was taking notes the conversation became slightly disjointed as i was having to make notes on intervie w whilst asking questions, so at points i had to pause to catch up on my notes before i could ask the next question. Also, this meant i didnt have a full record of the interview, just brief notes. If i were to do this in the future i would record the interview and make a transcript as this would be more useful for analysis of the data. GEO 151 Assessment 3 Part 2 The data we were provided in the transcribed interviews followed the themes already being analysed throughout this course urban space (and regeneration) and social exclusion; but they also touched on issues of crime and disorder- particularly among the youth and talked extensively about housing and other projects which were being implemented into the community in order to improve the social wellbeing of the people living in these places. In addition to the theme of community, the theme of family was also discussed often in both the interviews and how families help shape a community. The 2 interviewees were from different areas in Scotland one a deprived anonymous area (EDDEP), the other an affluent anonymous area (EDAFF), but looking at similar issues throughout, therefore giving 2 different perspectives. The process of analysis and coding involves carefully reading through material transcribed from an interview and selecting labels to associate with specific parts or whole sections of data. This can apply to single words, phrases, sentences or paragraphs and the codes relate to certain themes or ideas expressed through the text. It may also relate to specific words and phrases. The coding itself involves marking specific part of the text based on these themes or ideas to make it easier to compare and analyse parts of the text that may be relative (for example, sections that discuss similar ideas). This also makes it easier to search the data and find any patterns emerging throughout so that this can be further investigated. To code the interview i was provided, i read through the text twice to make sure I had a complete grasp of the text, and the concepts involved in the interview. After this, i carefully went through the text, picking out common words or themes which i then annotated at the side of the page by hand. Some of these tags were of particular words or simple sentences or references to a theme, but often the tags applied to whole sections of the text and often these tags overlapped. My interpretation of the first interview is that the subject is someone who lives in a deprived area of Edinburgh (EDDEP), talking about their experiences working as a project staff member in this area of Scotland. Throughout the interview, she talks about housing and new developments in the area and the effect this has on social and community problems. In particular the topics included alcoholism and their exclusion from society, however the subject felt that although these alcoholics were excluded from conventional society, they had created their own community and had their own issues and conflicts within this segregated community. Topics also included youth crime and disorder. The subject felt that this crime and disorder among the youth population maybe a result from social exclusion, as EDDEP is a deprived area which offers little to stimulate the youth.   They also mention how family can greatly influence the community in which they live due to the way they deal with youth an d the elderly. The second interview is taken with a councillor for the more affluent area of Edinburgh (EDAFF) and also touched upon housing issues in Edinburgh, with reference to families. In this interview the subject talks more about   the boundaries between the affluent and deprived areas of Edinburgh, and the fear in the community of some of the people living in the deprived areas due to the division between them. Again there is a lot of emphasis on crime and disorder, particularly among the youth of the area, however the problems in this area seem more trivial, as oppose to the serious crime mentioned by the subject in the first interview The strengths of my analysis and interpretation are that I believe that from reading through the interviews several times I managed to get a firm grasp of the issues being covered throughout and was able to find patterns of topics throughout through coding the transcripts. In the future I think I could code the transcripts slightly better as i feel that my labels may be slightly superficial many of them simply describe the topics being discussed in that part, and could be more in depth.   However, i think this form of data is quite valuable as a lot of the topics featured can be explored a lot more in depth than with other methods such as questionnaires. GEO 151 Assessment 3 Part 2 The data we were provided in the transcribed interviews followed the themes already being analysed throughout this course urban space (and regeneration) and social exclusion; but they also touched on issues of crime and disorder- particularly among the youth and talked extensively about housing and other projects which were being implemented into the community in order to improve the social wellbeing of the people living in these places. In addition to the theme of community, the theme of family was also discussed often in both the interviews and how families help shape a community. The 2 interviewees were from different areas in Scotland one a deprived anonymous area (EDDEP), the other an affluent anonymous area (EDAFF), but looking at similar issues throughout, therefore giving 2 different perspectives. The process of analysis and coding involves carefully reading through material transcribed from an interview and selecting labels to associate with specific parts or whole sections of data. This can apply to single words, phrases, sentences or paragraphs and the codes relate to certain themes or ideas expressed through the text. It may also relate to specific words and phrases. The coding itself involves marking specific part of the text based on these themes or ideas to make it easier to compare and analyse parts of the text that may be relative (for example, sections that discuss similar ideas). This also makes it easier to search the data and find any patterns emerging throughout so that this can be further investigated. To code the interview i was provided, i read through the text twice to make sure I had a complete grasp of the text, and the concepts involved in the interview. After this, i carefully went through the text, picking out common words or themes which i then annotated at the side of the page by hand. Some of these tags were of particular words or simple sentences or references to a theme, but often the tags applied to whole sections of the text and often these tags overlapped. My interpretation of the first interview is that the subject is someone who lives in a deprived area of Edinburgh (EDDEP), talking about their experiences working as a project staff member in this area of Scotland. Throughout the interview, she talks about housing and new developments in the area and the effect this has on social and community problems. In particular the topics included alcoholism and their exclusion from society, however the subject felt that although these alcoholics were excluded from conventional society, they had created their own community and had their own issues and conflicts within this segregated community. Topics also included youth crime and disorder. The subject felt that this crime and disorder among the youth population maybe a result from social exclusion, as EDDEP is a deprived area which offers little to stimulate the youth.   They also mention how family can greatly influence the community in which they live due to the way they deal with youth an d the elderly. The second interview is taken with a councillor for the more affluent area of Edinburgh (EDAFF) and also touched upon housing issues in Edinburgh, with reference to families. In this interview the subject talks more about   the boundaries between the affluent and deprived areas of Edinburgh, and the fear in the community of some of the people living in the deprived areas due to the division between them. Again there is a lot of emphasis on crime and disorder, particularly among the youth of the area, however the problems in this area seem more trivial, as oppose to the serious crime mentioned by the subject in the first interview The strengths of my analysis and interpretation are that I believe that from reading through the interviews several times I managed to get a firm grasp of the issues being covered throughout and was able to find patterns of topics throughout through coding the transcripts. In the future I think I could code the transcripts slightly better as i feel that my labels may be slightly superficial many of them simply describe the topics being discussed in that part, and could be more in depth.   However, i think this form of data is quite valuable as a lot of the topics featured can be explored a lot more in depth than with other methods such as questionnaires. GEO 151 Assessment 4 The first section of this module was based on observational methods in qualitative data research. This visual method involved observing the â€Å"real world† the built and natural environment whilst walking a route through Sheffield, specifically taking note of scenes which represent social exclusion and urban regeneration. Although mainly focused on the visual observation of a place, this can also include observation of sounds and smells. The task was to undertake this walk and observe the surroundings, while keeping the themes of social exclusion and urban regeneration in mind, and recording the observations in an appropriate manner. During this walk I mainly focused on the built environment of the area when thinking about urban regeneration, and the people in the area and the facilities available to them for social exclusion. I then had to do a write up of these observations and discuss. I believe this method is an important way to get a good impression of an area, so woul d be an effective way to start a research project about an area. It provides good basic ideas about an area, such as those mentioned. The negatives of this method are that it is not a particularly ‘in-depth method, and much further investigation into an area would be required via other methods. The second section involved visual methods. The task for this section was to photograph scenes of urban regeneration and social exclusion from the walk, so that they could be referred to at a later date and used to compare to other images of Sheffield taken from various sources (magazines, websites, etc). From these photos we could also analyse the impressions that these photos gave of Sheffield, especially to someone who had never visited Sheffield before.  Ã‚   I felt that this method was fairly effective, and a very good way of conveying ideas of urban regeneration more so than urban exclusion to other people through showing them photos that were took. I do feel however that a weakness of this method is that it is highly variable, as the photos represent one snapshot of an area and are not totally representative of a whole area. Also, the images taken would be very different depending on the time of day and even the weather, as poor weather in images can often convey a sense of unwelcoming. In the future I would try to take some panoramic photos which would include far more of the surrounding than by a standard size photograph, and would therefore be more representative of the area. The third method used was â€Å"in depth interviewing†. To prepare for this the task we were asked to carefully read through a transcribed interview and then use coding in order to analyse themes and patterns throughout the text. This gave me an idea about how in depth interviews would slow, and about how I would go about analysing it afterwards. To conduct my own interview, I first had to write a framework for the interview, and contact the subject to make sure I had permission to conduct the interview and to arrange a suitable time and place. Throughout the interview I made sure I used plenty of prompts as well as just questions when I wanted to discuss a poin

Censorship in Schools Essay example -- Censorship Censoring Literature

Censorship in Schools There has recently been a renewed interest and passion in the issue of censorship. In the realm of the censorship of books in schools alone, several hundred cases have surfaced each year for nearly the past decade. Controversies over which books to include in the high school English curriculum present a clash of values between teachers, school systems, and parents over what is appropriate for and meaningful to students. It is important to strike a balance between English that is meaningful to students by relating to their lives and representing diversity and satisfying worries about the appropriateness of what is read. This burden often falls on teachers. The purpose of this research paper is to discuss censorship in schools and to argue that the censorship of books in the high school English curriculum is limiting and takes away literature that is meaningful to students. How a Book is Censored Brinkley describes a few actions that can lead to the censoring of a book in a school or school system: An expression of concern is simply a question about the material with overtones of disapproval; an oral complaint is an oral challenge to the contents of a work; a written complaint is a formal written challenge to the school about the contents of a work; and a public attack is a public statement challenging the contents of a work that is made outside of the school, usually to the media to gain support for further action (1999). Brinkley also points out an important difference between selection and censorship: Selection is the act of carefully choosing works for an English course that will be age-appropriate, meaningful, and fulfill objectives, while censorship is the act of excluding works that some con... ...nts out that censors often pick out very short passages of a work without taking into account its context in the entire scheme of the novel. Shen, F. (2002 September 24). Off the shelf; Who should decide what books you read? The Washington Post, pp.2. Retrieved December 2, 2002 from Lexis-Nexis/Academic database. This article addresses some of the reasons that censors attempt to remove books from the curriculum: Many censors feel that works are not age appropriate for students. Staff, Wire Reports. (2002 October 3). Book banning spans the globe. The Houston Chronicle, pp.C14. Retrieved December 2, 2002 from Lexis-Nexis/Academic database. This article emphasizes the point that censors go too far when they attempt to not only ban a book for their own children but want to remove it altogether from a school library, so that other students cannot read it.

Man vs. Himself: Betrayal and Abandonment Shown in Arthur Miller’s Deat

Arthur Miller’s Death of a Salesman tells the story of a man trying and failing to obtain success for him and his family. Willy Loman, a traveling salesman, has been trying to ‘make it big’ for the majority of his life. Miller’s play explores the themes of abandonment and betrayal and their effects on life’s success. Willy sees himself as being abandoned by his older brother, Ben, and constantly views his sibling’s betrayal as one that changed his prospects forever. Willy, in turn, is guilty of a different type of abandonment and betrayal of his sons, especially Biff. Willy first experiences abandonment through the actions of his brother, Ben Loman. In the first act, Willy sees Ben in his dream, â€Å"walking away down some open road; I was going to find father in Alaska†¦Ã¢â‚¬  (Miller 1575). Willy continues a discussion with his brother in which Ben lies and jokingly admits going to Africa. Willy regrets not going with Ben to Africa, because that is where Ben became rich. Because he was not as successful as his brother, Willy views Ben’s going to Africa as a betrayal. Willy’s issues with abandonment began at a young age. He suffered a lot emotionally and he strived to find a role model. This emotional instability and lack of a role model continued to affect Willy later in life physically, Centola makes the comment â€Å"something which often surfaces in his contradictory statements and emotional outbursts† (1). Willy would be vigorous, energetic, and nimble for one minute and then moody, sulky, and cheerless the next. This abandonment and self-worth continued to suffer and became evident when he started a family of his own. This motif of abandonment and betrayal is carried through to Willy’s son, Biff. Biff feels betrayed whe... ... in a cyclical fashion. The Loman family gets so wrapped up in betrayal that it eventually takes someone’s death for the family to finally be ‘free’. Works Cited Centola, Steven R. "Family Values in Death of a Salesman." CLA Journal 37.1 (Sept. 1993): 29-41. Literature Resource Center. Web. 7 Dec. 2010. Martin, Robert A. "The Nature of Tragedy in Arthur Miller's Death of a Salesman." South Atlantic Review 61.4 (Fall 1996): 97-106. Literature Resource Center. Web. 3 Dec. 2010. Miller, Arthur. â€Å"Death of a Salesman.† The Norton Introduction to Literature. By Alison Booth, J. Paul Hunter, and Kelly J. Mays. New York: W.W. Norton, 2005. 1556-1621 Print. Ribkoff, Fred. "Shame, Guilt, Empathy, and the Search for Identity in Arthur Miller's Death of a Salesman." Modern Drama 43.1 (Spring 2000): 48-55. Literature Resource Center. Web. 2 Dec. 2010.

Social Deviance in Bartleby the Scrivener Essay -- Bartleby Scrivener

Social Deviance in Bartleby the Scrivener Bartleby the Scrivener is a story that takes place on Wall Street, peopled by workers of a common mold. Being a non-conformatist of the most extreme type, Bartleby is eventually suffers a death of attrition. The message that Melville intends for the reader is how society has little tolerance for social deviance. I mentioned a common mold, the engine which impelled the "society" of Wall Street to keep on existing. This common mold consists of working a full day, going home and relax, possibly drinking some beer or whatnot. This is where the theme of ostracization of social deviance comes into play, expressed in the metaphor of individual versus society. Those who do not fit into the common mold are pressured to change or are removed forcibly. Bartleby is an example of a character that doesnÍt fit anywhere even near the mold...

Ethical Issues in Research Essay

Ethical issues are essential factors that must be given due and proper consideration in research. This becomes even more applicable when researchers deal with studies that involve human beings and animals. Numerous experiments are being made to achieve progress in various fields of discipline, including psychology. In doing so, human beings and animals must be protected, especially since using them in these experiments involves their well-being. For this reason, ethical standards are established. Ethical standards serve as the guidelines that govern the proper and improper participation and utilization of these life forms in research (University of Alberta, 2008). These standards ensure that studies which involve human beings and animals are subjected to limitations so that they would not be taken advantage of. According to the British Psychological Society (BPS) (2008), ethical guidelines give importance to respecting an individual as the researchers should not express any sign of prejudice toward the participants due to differences in racial descent, sexuality, language, and such. The privacy of the participants should also be respected. Thus, researchers must only acquire the personal information necessary for the study, and this information must be kept confidential. The researchers should also obtain the consent of the individuals who will participate in the study. During the study itself, participants should also be protected from any kind of harm, may it be psychological (e. g. , stress and anxiety) or physical. Moreover, the researchers also have to respect the participant’s right to leave an experiment any time that he or she wishes to. In another perspective, ethics tend to limit the advancement of psychological science. Since there are many guidelines and rules that have to be followed, researchers do not have full control over their participants. This sometimes hinders and impedes the experimentation process. Furthermore, obtaining the necessary license for this kind of research could be time-consuming, which can be used for the study itself (BPS, 2008). Scientists should accept and follow the limitations brought about by ethical guidelines because these guidelines only give due importance to the life of the participants. The main justification for these research studies is that the findings obtained from these would contribute to the knowledge and information on various fields of discipline and help improve the lives of individuals. This gives such studies an objective that is morally good (National Academy of Sciences, 2006). Hence, scientists should value the lives of the people they claim to help. Lastly, the one responsible in identifying the parameters of the participants’ protection are competent organizations that are familiar with the field of study being researched. In the case of the United States, the American Psychological Association (APA) (2008) is an organization that represents the psychologists in the U. S. APA (2008) implements an ethics code that every member of the organization must adhere to. References American Psychological Association. (2008). APA Ethics Office. Retrieved September 15, 2008, from http://www. apa. org/ethics/.British Psychological Society. (2008). Ethics. Scienceaid. co. uk. Retrieved September 15, 2008, from http://scienceaid. co. uk/psychology/approaches/ethics. html. National Academy of Sciences. (2006). Scientific and ethical justification for using animals in research. Online Ethics Center for Engineering. Retrieved September 15, 2008, from http://www. onlineethics. org/cms/16216. aspx. University of Alberta. (2008). Human Ethics, Biohazards, and Animal Welfare. Retrieved September 15, 2008, from http://www. rso. ualberta. ca/certification. cfm.

Role of Angels

New Testament November 5, 2012 Role of Angels Unlike most books in the Bible, where they are mostly historical, Revelation is a book on prophecy. It is believed that John the Apostle. The word ‘revelation’ means ‘unveiling’, it is the unveiling of an apocalypse. It is the only apocalyptic book in the Bible. In Revelation, Jesus will come again to show his servants what is going to happen. This is similar to the Gospel of John, where Jesus comes to show what his Father has shown him.Angles come from the Greek word from a , meaning angel, or â€Å"knowledge† (â€Å"Angels today: all about angels†) also the term angel† in Aramaic, MALAKHA, means â€Å"messenger†. Angels have the knowledge of God’s word and are messengers to spread his word. Angels are also found in many religions, including Christianity, Islam, and Judaism. They are either guardians or messengers from God, â€Å"In some cultures, they are believed to be the mo st powerful type of fairy† (â€Å"Angels today: all about angels†).Is there a hierarchy in Angles? There are some that believe there is. â€Å"Scholars of the Middle Ages believed that angels and archangels were lowest in the order because they were the most involved in the world of men and thus more susceptible to sin. † (â€Å"Angels today: all about angels†). The hierarchy according to Angels today are; first hierarchy seraphim and cherubim. Seraph is mentioned in Isaiah 6:1-7 with six wings, two covered their faces, two covered with feet and two were for flying.Cherubim’s are mentioned in Ezekiel 1:5 as, appearance form that of a man, but each of them had four faces and four wings, their legs were straight; their feet were like those of a calf, under their wings they had hands of a man. Second hierarchy includes dominions and powers or authorities, mentioned in Ephesians 6:12 â€Å"For our struggle is not against flesh and blood, but against th e rulers, against the authorities, against the powers of this dark world and against the spiritual forces of evil in the heavenly realms†. The third and final tier of the hierarchy is the angels’ archangels.Angels are known as the messages of God. Archangels come from Greek meaning chief angel. The word Archangel only comes up twice in the New Testament and only once with an angels name, Archangel Michael in Jude 1:9. It’s noted that the word archangel is never plural in the New Testament, but in other books there is other mentions of other archangels; Raphael in the Book of Tobit, Uriel in the second Book of Esdras and Gabriel is believed to be an archangel but has no direct mentions of it. It is the making of four archangels.Angels play an important role in the book of Revelation, being involved with many of God's judgments upon the earth. Revelation starts with the breaking of the seven seals. The first four summon the Four Horsemen, White Horseman to conquer and spread the gospel, Red Horseman represents war to make man slaughter each other, Black Horseman represents famine, and the Pale Horseman represents death (Rev 6:1-8). The fifth seal brought the souls of those who had been slain because of the words of God to the altar (Rev 6:9). The sixth seal caused a great earthquake (Rev 6:12).When the seventh seal was broken, seven angels came down from heaven with seven trumpets representing the seven plagues (Rev 8:2). First trumpet sounded and hail and fire mixed with blood is hurled to the earth. One third of earth is burned up; one third of trees and all green grass is burned up. Second trumpet sounded and a huge, blazing mountain thrown into sea; one third of the sea turned to blood; one third of sea creatures died; one third of ships destroyed. Third trumpet sounded and a blazing star fell on one third of rivers and springs of water, one third of waters turned bitter killing many people.Forth trumpet sounded and one third of sun, moon , and stars are struck, one third of the day was dark and one third of night. Fifth trumpet sounded and a star fallen from the sky is given the key to unlock the abyss. The sun, moon, and stars were darkened by smoke from the abyss as locusts came down upon the earth; these creatures had power to torment those who did not have the seal of God on their foreheads for five months. Sixth a release the four angels bound at the river Euphrates; one third of mankind is killed; a two hundred million man army is organized and activated. Rev 8-9). Seventh angel blew his horn starting the battle of Armageddon, then came flashes of lightning, rumbling, peals of thunder and a severe earthquake (Rev 16:16-17). Some of these plagues are very similar to the plagues of Moses. The first trumpet is similar to the eighth plague in Moses, the Lord said ‘Take handfuls of soot from a furnace and have Moses toss it into the air in the presence of Pharaoh. It will become fine dust over the whole land of Egypt and Festering boils will break out on men and animals throughout the land. (Exodus 9:8-9). The second trumpet is like the first plague in Moses, where every stream, canal, reservoir, and even the water in wooden buckets and stone jars were turned to blood (Exodus 7:19). The fourth trumpet is like the ninth plague, and the LORD said unto Moses, Stretch out tine hand toward heaven, that there may be darkness over the land of Egypt, even darkness which may be felt. And Moses stretched forth his hand toward heaven; and there was a thick darkness in all the land of Egypt three days (Exodus 10:21-22).Finally the locusts coming from abyss and tormenting those without the seal of God, is both like the locusts of the eighth plague, bringing locusts to Egypt in Exodus 10:4 and that without the sign on them from Exodus 9:8. The start of Armageddon could have well before Revelation, but in Revelation 12:7-9, â€Å"And there was war in heaven. Michael and his angels fought against the dragon, and the dragon and his angels fought back. But he was not strong enough, and they lost their place in heaven. The great dragon was hurled down – that ancient serpent called the devil or Satan, who leads the whole world astray.He was hurled to the earth and his angels with him†. This all-out war in heaven forced Satan down to earth and to be enslaved till the day of Armageddon. â€Å"Satan, being a very intelligent foe, well remembers how he was outgunned in that battle. His angels are no match for Christ (Michael) and heavens angel army, so if they ever meet again he will need serious reinforcements. † (Cross). After Satan was defeated and sent to hell, one could imagine how Satan must have felt and waiting, planning for the day he could come back for one last final battle.After being defeated in heaven he will be looking for a fairer playing field, here on earth. Satan is preparing his army during the blowing of trumpets and the seven plagues. â€Å"The n they gathered the kings together to the place that in Hebrew is called Armageddon† (Rev 16:16). The start of the battle of Armageddon starts in Revelation 19, â€Å"I saw heaven standing open and there before me was a white horse, whose rider is called Faithful and True. With justice He judges and makes war. His eyes are like blazing fire, and on his head are many crowns. He has a name written on him that no one but he himself knows.He is dressed in a robe dipped in blood, and his name is the Word of God. The armies of heaven were following him, riding on white horses and dressed in fine linen, white and clean. Out of his mouth comes a sharp sword with which to strike down the nations. ‘He will rule them with an iron scepter’ He treads the winepress of the fury of the wrath of God almighty. On his robe and on his thigh he has this name written: King of kings and Lord of lords†. Who is this guy on the white horse? The White Horseman? He’s not the Ki ngs of kings or the Lord of lords.Is this Jesus himself setting off into a glorious battle, or just another angel or heavenly being. To sum up what the battle of Armageddon is, â€Å"It is simply the final battle between Satan and his armies fighting against Christ and his armies for mastery and ownership of the world, and the final defeat of Satan’s rebellion †¦ and human against human, the 200,000,000 man army created by the kings of the earth and Christ. The outcome is such that sinners are destroyed and all sin is contained, for 1000 years† (Cross). Revelation 21 â€Å"The New Jerusalem† is the only time a New Jerusalem is mentioned. Because the book was written after the destruction of the Temple in Jerusalem in A. D. 70† (Price). During Jesus times, his disciples wanted him to bring them a New Jerusalem and bring power back from the Romans. There is a slight reference to the destruction of the temple by the Romans in Revelations. â€Å"I did no t see a temple in the city, because the Lord God Almighty and the Lamb is its temple† (Rev 22:22). The best description of this New Jerusalem is, â€Å"made ready as a bride adorned for her husband†¦ the bride, the wife of the Lamb† (Rev 21:2-9).Randall Price pointed out the Jewish tradition that John would have knew well and the metaphor that is used in Revelation 21. â€Å"In John 14:2. The background of the marriage metaphor is the Jewish custom of the bridegroom husband leaving the bride at the betrothal to prepare a new house where they would dwell together once he returned to take away his bride. † (Price). This city is heaven on earth, â€Å"Nothing impure will ever enter, nor will anyone who does what is shameful or deceitful, but only those whose names are written in the Lamb’s book of life† (Rev 21:27).In Revelation 22, there is another angel that shows John the river of the water of life and the tree of life. The river flowed from th e throne of God down the middle of the great city â€Å"New Jerusalem† and the tree of life â€Å"bearing twelve crops of fruit, yielding its fruit every month. And the leaves of the tree are for the healing of nations. No longer will there be any curse. † (Rev 22: 2-3). This is the city of God and is protected from all things evil. After John had witnessed this vision he fell down before the angel who showed him, and the angel told him, â€Å"Do not do it!I am a fellow servant with you and with your brothers the prophets and all who keep words of this book. Worship God! † Today we see many influences of angels in the modern world. There are shows like Touched by an Angel and Supernatural and show angels in them. These shows show the interaction of angels with people and the hierarchy of angels. The angels in Revelation are the beginning of Armageddon, come to fight the army of Satan and show the promised land of New Jerusalem. Work Cited â€Å"Angels today: al l about angels†.Web. November 4, 2012. Cross, Jack. The Apocalypse of Jesus; the Angels and the Earth, â€Å"Revelation† 2012. Web. November 4, 2012. Cross, Jack. The Apocalypse of Jesus; the Angels and the Earth, â€Å"Ehe End of the Conflict† 2012. Web. November 4, 2012. Price, Randall. â€Å"The New Jerusalem†. Jerusalem in Prophecy, Harvest House Publishers. 1998. Digital File. November 4, 2012. Zondervan NIV Study Bible. Fully rev. ed. Kenneth L. Barker, gen. ed. Grand Rapids, MI: Zondervan, 2002. Print. November 4, 2012.