Sunday, December 22, 2019

Pursuit Of Happiness Movie Analysis - 1339 Words

The Pursuit of Happiness The movie Pursuit of happyness was based on a true story of a small family. The father, Chris Gardner eventually become’s a single father of a young son because of the struggle of the economy trying to sell bone density scanners .The movie takes place in San Francisco, California in the 1981. In this movie, it shows strength, survival of the economy, and how if you set your mind to get something you want it can change your life around. Success always starts with what seems like failure. In the begging of the movie Chris feels like he can never do anything right. Linda his wife works in a factory doing double shifts to help keep her small family from becoming poor. While she was doing this Chris was failing†¦show more content†¦While having trouble trying to find money for rent Chris had parking ticket’s that kept piling up to pay. He got arrested from not pay the parking tickets. This is when he had to sell the last thing he had, his car. A week went by and the landlord had finally kicked him out and Chris and his son Christopher had to move to a motel. Chris and his son spent days walking around the city and taking the bus trying to sell their bone density scanners. Not only was Chris struggling to pay bills because of the scanners would not sell he had homeless men trying to steal them.He had chanced people up and down roads to save something that was his last hope. When they got back to the motel later that night with their stuff had been out of the room and they had changed the locks on the door. Later that day he found out that the IRS had taken all of his money to pay for the bill he owed and that they had no way to pay for a room anywhere. Chris took both of them to spend night’s on a bus, subway, bathroom, and even a church until he found somewhere for them to stay. They finally found a homeless shelter that would take both of them. They spent the rest of the time at the shelter until something amazing had happened. Chris had an lot going on but he never managed to let his son down. He to only had to struggle to pay rent, sell his bone density scanners, but he also had a son to look out for and to protect. He always made sure everything he did was for his son and evenShow MoreRelatedPursuit Of Happiness Movie Analysis1570 Words   |  7 PagesI thought that the film The Pursuit of Happyness, was a very well put together film that had a great story line to it. This film has a way of inspiring people, and shows that anything is possible if you put in the work to accomplish it. The way Chris Garner pushed through every obstacle, and never quit pursuing his dream of being a great father for his son. Garner should be that model citizen of what every person in the world should want to become. He is a hardworking man that did whatever was necessaryRead MoreThe Pursuit of Happiness Essay584 Words   |  3 PagesFor our Economics subject, we watched The Pursuit of Hap pyness, a movie based on Chris Gardner, a salesman who was not making that much money and eventually experiences homelessness with his five-year old son. He faces problems when his wife is unwilling to accept his goal to become a stockbroker and leaves him. However, he perseveres even under all this stress. Chris Gardner excels at his stockbroker internship in Dean-Witter, earning the attention and respect from his superiors. However, hisRead MoreVisual Rhetorical Analysis: Into the Wild Essay1043 Words   |  5 PagesName: Lu Seng Chuin ENGL250 FD Visual Rhetorical Analysis: Into The Wild (Rough Draft) The movie â€Å"Into The Wild† is a true story depicts the desperation of a young Emory graduate, Christopher Johnson McCandless, to flee from the invisible binding of societal pressure and family problems; and worked his way through the unusual journey to Alaskan. The story began with his college graduation and inner frustration to his broken family, then proceeds through a series of events full withRead More Rhetorical Analysis of The Shawshank Redemption Essay798 Words   |  4 PagesRhetorical Analysis of The Shawshank Redemption The Shawshank Redemption is an inspiring story about Andy Dufreine and his efforts to maintain hope in horrible situations. The directors used many effective methods that displayed signs of hope in such a horrible place. Andy maintained hope by distracting his mind and always staying occupied. Andy was also inspired to survive by helping others find hope in life. The creators of this movie used several effective, and often subtleRead MoreScarface Analysis Essay1065 Words   |  5 PagesScarface Analysis Essay The gangster movie genre is one of the most popular among the modern movies and some of the best film directors have produced some very excellent gangster movies. For my first film analysis, I decided to analyze my favorite gangster movie of all time. The movie that I analyzed is called â€Å"Scarface† and is directed by Brian De Palma. It was released in 1983 and is still a super hit movie today. Let me go through a short summary of the movie. The movie is focusedRead MoreThe Pursuit Of Happiness1320 Words   |  6 PagesZakaria El Amrani El Idrissi THE PURSUIT OF HAPPINESS The German philosopher Arthur Schopenhauer thinks that real happiness does not exist. In his view, the best a person can achieve is to reduce misery. Through his book The wisdom of life, he explains that for true happiness we need the complete absence of all pain and the complete satisfaction of all desires. For Schopenhauer, a bearable life consists of having very low expectations. Following this logic, to live a less miserable lifeRead MoreManipulated Free Will Essay1372 Words   |  6 Pagesmuch more that goes into civilization. Although every civilization has rules,standards, and laws they also give people a choice. In the American constitution, it states†certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.† This may seem like a simple or meaningless satinets to some. But for me it means everything. It describes how as human beings, we have the right to choose. That one ability to pursue the thing or things make them happ y is just as importantRead MoreHappiness : What Is It? Essay1709 Words   |  7 PagesHappiness: The Analysis of How to Achieve It What is the key to happiness? What is that one recipe or formula that creates it? Everyone has their own interpretation of what it might be. Whether it is spending time with their family or taking the dog for a walk, it is specific to each person. Happiness is easier to find than it is made out to be. The key to being happy is simplicity; adding materialism and technology is the downfall to the delighted. Materialistic items like the newest Michael KorsRead MoreThe Films I Know Where I m Going2027 Words   |  9 Pagesthe 1950s and those produced following the turn of the 21st century. This change can be thematic or evident from the nature of production, which is important in describing the degree of variance between the old and the new. This is the case of the analysis of the films I Know Where I’m Going (1945) and Separate Lie (2005), which are British films set more than 50 years apart. Both of these films belong in the romance genre and are likely to possess both similarities and differences in their depictionRead MoreRhetorical Analysis Of The Great Gatsby 1508 Words   |  7 PagesRhetorical Analysis for the movie The Great Gatsby In the film of The Great Gatsby, based on the novel, Director, Baz Luhrmann shares the elaborate tale of the infamous Jay Gatsby. Taking place in the era of the 1920’s, also known as the roaring twenties, Luhrmann is able to bring the film to life by constructing breathtaking scenery creating a glamorous environment full of ecstasy in order to make the modern day audience get a feel for what life in that time period would have been like today. Though

Saturday, December 14, 2019

International Logistics Industry Free Essays

In a global economy, the movement of goods and materials is very crucial for the success of a company. More often, the materials are process in another place that is it is needed that these materials be ship. When one wants to be known globally, it will market its products around the world, thus the right timing of shipment is necessary for profit. We will write a custom essay sample on International Logistics Industry or any similar topic only for you Order Now Logistics is a business that started in 1950. Logistics industry takes care of supplying different materials and shipping out products. . It is the science of process and incorporates all industry sectors.   Logistics can be defined as having the right quantity at the right time for the right price. It is the science of process and incorporates all industry sectors. The goal of logistic work is to manage the fruition of project life cycles, supply chains and resultant efficiencies (.Wikipedia). Creating a balance between financial, environmental and societal growth is a difficult task but is very critical if one company would like to make sure that they are to stay for a long time in the market.   Competition becomes beneficial for one company when because without it there will be no need for innovations and changes in the industry. Consumers have a choice thus companies are always evolving to make their products and company more appealing. In the logistics industry, these consumers are companies of other industry that is aiming for a global market. In any given industry, there are some industry norms that set how a company in a specific industry sets their capital structure (Brackers, 2004). This is also synonymous to the level of business risk to be undertaken that would be acceptable in the industry. These industry norms should serve as guides for the companies included in the industry and not to be followed blindly as there are always exceptions in any rules. The stability of the alliance between the two companies must be ensured because it would play a key role in determining the flow of development of the products being developed. It must be ensured that the manpower working from both companies are both have the proper knowledge needed for the development of the product, who are willing to give their best effort to make sure that deadlines are met. There should also be consistency in the manpower handling the project because the next person place could not know all the information like the former. The key to a successful partnership is inter-dependency. Business done through the aid of an internet is called electronic commerce. This kind of business has boomed in the 21st century with the massive availability of personal computers and laptops. Everything happens in the internet, anything that one could think of. There is internet shopping, online education and internet banking and so many more (Yingli, Lalwani and Aryee, 2005). Now even logistics services have their own website for easy verification of would be customers. Every company has their own strategy but the burden lies in properly executing this strategies. Chapman (2004) has concluded that almost ninety percent of companies fail in properly executing their strategies. Studies show that when CEO’s who have failed have been interviewed said that the thing that led them to downfall was the bad execution of strategies that they have formulated. Only fourteen percent of those included in Times 1000 companies have commented that they are implementing good strategies. One strategy that successful logistics companies are using now is Rate Explorer.   Rate explorer is a system us to prepare customer quotations. Rate explorer has a total of thirty-five contracts inbound and outbound operations within the region of the United States of America.   One company that relies on them is Mallory Alexander. This company has been voted as one of the 2006 Top 100 3PL ((Third Party Logistics company). This award is a big boost on their image because this award is based o the opinions of major shippers in the industry. This award was given by Inbound Logistics magazine (http://www.pr.com/press-release/17317). Anyone entering a business would want it to last as long as it could be but if one would not be open to modernization they would not be able to carry on. An innovation does not mean that the past would be completely forgotten. In business, creativity and patience is needed to sustain it and make sure that one would stay for a long time. Logistics industry knows how powerful technological developments are. Some companies within this industry are also looking at the avenue of electronic commerce to help them in gaining a greater profit and more customers. New corporate strategies and processes are required to cope up with this change. Managing business risk is important, new avenues should prove to be effective for the logistic company and not a liability. Business risk refers to the inherent risk in the firm before debt is introduced to the picture. Business risk is caused by such factors as inflation, interest rates, economic periods, fixed versus variable costs, volatility of input costs, ability to change prices, and sensitivity of sales to economic factors. High levels of Business risk determine the degree of the volatile of sales and the changes in EBIT as dictated by the change in sales. The degree of business risk a company or industry takes is directly proportional to the volatility of the EBIT that they could get (Brackers, 2004). Success is nothing if you can not measure it. A company lay down factors or guidelines for their services and manpower in order for them to gauge if they met their goals or if there is a problem within and how to address it. There are factors that need to be considered when one company tries to check if its service and manpower are able to meet the goals and objective set.   Implementation and evaluation would play a crucial part in determining the outcome of the logistics industries venture in e-commerce. Reference Logistics. (n.d.). Wikipedia. Retrieved November 05, 2006, from Answers.com Web site:   http://www.answers.com/topic/logistics-2 Brackers, Kevin. (2004 November 17). Chapter 13: Capital Restructure. Pittsburg State University. Retrieved November 04, 2006 fromhttps://www.pittstate.edu/biology/prospective-students.html   Chapman, Alan. (2004). Strategy Implementation and Realization. Farsight Leadership Ltd. Businessball.com. Retrieved November 04, 2006 from http://www.businessballs.com/businessstrategyimplementation.htm Mallory Alexander press release. 08 Sept 2006. Retrieved November 04, 2006 from http://www.pr.com/press-release/17317 De Busscher, Lucien. 2002. Opportunities and Challenges for Logistics Service Providers in Europe. PWC Consulting. PricewaterhouseCoopers. Retrieved November 04, 2006 from http://www.eyefortransport.com/ResArticles/logistics_eng.pdf Vate, John Vande and Amy Ward. The Ins and Outs of Outsourcing.   Executive masters International Logistics. Retrieved November 04, 2006 from http://www.emil.gatech.edu/news-events/article.php?aid=177 Yingli Wang, Chandra Lalwani and   Gilbert Aryee. E-business Enabled Customised Logistics Sustainability. 2005 IEEE International Conference on Service Operations and Logistics, and Informatics. August 10-12, 2005, Beijing, China. Retrieved November 04, 2006 from http://www.ssglobal.org/2005/ProgramAbstract.pdf How to cite International Logistics Industry, Essay examples

Friday, December 6, 2019

Sustainable Environmental Marketingthe Management Analysis of Tassal

Question: Discuss about the Sustainable Environmental Marketing of Tassal. Answer: Introduction and Importance of the Company: Tassal is the largest salmon producing public limited company of Australia. It started its operations as a private limited company in the island continent in the year 1986. The company started on a small note and slowly grew to one of the largest company that employs a large number of people in the nation (https://www.tassal.com.au). It changed its private status just fourteen years back in the year 2003 and instead of making loss gained much more success than ever. Headquartered in Hobart it has a large number of regional offices and administrative offices in and around the state of Tasmania. The company also owns two major retail stores in the country, which is used, for selling its wide range of products. As mentioned earlier Tassal is the largest Salmon producing organization of Australia. It offers a large variety of salmon products to the people ranging from cooked salmon, steamed salmon as well as a fried version. The mentioned company has fixed its area of operation in the ba se country as well as the Asia Pacific Zone. The company has a broad importance given the number of employees who work in it. Being the leading producer of salmon in the country and having an annual turnover of $272 million, it contributes a large chunk to the economic condition of Australia. Management of the Company: The concerned company has Mr. Allan McCALLUM as its Chairman who has joined the company with a vast experience of managing different other companies in the past with good reputation. Followed by him is Mr. Trevor Gerber who is the independent Non-Executive director of the organization. Apart from being an independent director of the organisation, he is also in charge of a number of other companies of the country (Maduenyi et al. 2015 p.9). The stakeholders of the organization has also brought on board Mr. Chris Leon and Mr. Michael Carroll who are assigned the same role of independent Non Executive Directors of the company. Mr. Mark Ryan who possesses a vast experience of finance is assigned as the CEO. While Raelene Murphy is the person who looks after the auditing part of the fishing organization. Therefore a brief idea about the top management of the company can be gained through this study. Organizational Structure of the Company: Every large organisation follows a business structure to effectively manage its daily activities and attain profits in business. Tassal has achieved success by following the matrix structure of business that involves the segmentation of different activities in a company to different persons. The roles of each individual is clearly defined and maintained in a systematic way so that all the works are done following a chain process (Maduenyi and Khurana, 2013. p.10). The information is distributed among different levels so that there is no disruption in work due to lack of data. The mentioned company has mixed both the functional as well as the divisional structure to gain profit. International Business Environment on Australian Context: The seafood industry especially the salmon industry has seen a great leap in numbers since the last decade. According to American news channel BLOOMBERG, the consumption of fish like salmon has increased by a whopping 800% from the last year itself and the numbers are increasing day by day. Statistics shows that salmon consumption has outpaced the meat industry by a large margin and the sole reason behind it is the health concerns of the people (Brooks, 2013. p.1). The large fishing companies have already started investing large sums of money to capture the market and it is believed that in a short span of time the fish market will expand globally. Large MNCs involved in the following sector are involved in acquiring smaller entities. Recently Nutreco NV, the salmon producing company based in Netherland was in news after SHV Holdings bought it up in a deal which amounted to $4 billion (Morton and Routledge, 2016. p. 205). The population growth as well as the economical rise of develo ping countries has also led to the expansion of the salmon market. Australia has always been a popular country of salmon production and Tassal along with companies like Huan Aquaculture has led the country to one of the largest salmon producing sates of the globe. The salmon industry of Australia amounts to more than $700 million. Given the rate of increase it is believed that the industry would be soon crossing the billion marks in a few years. The demand for the specific fish has increased in the following years leading to such a rise of the industry. The safety standards followed by the Australian companies dealing in salmon fishing have been the best in the world. The companies have already made a mark in the Asian markets and given its rate of increase it will surely be taking over the whole world by storm (Morton and Routledge, 2016. p. 205). Research and Analysis: PESTEL Analysis: PESTEL Analysis is the determination of the Political, Economical, Social, Technological, Environmental and Legal Aspects of the company. This particular analysis helps to have the required knowledge on the outside factors that have a direct impact on the company. The PESTEL analysis of Tassal has thrown a light on the different operational risks that may hamper the plans of the business (Lussier and Achua, 2015. p.2). Political Aspects- The political factors takes into consideration the political state of the country, the internal and external disturbances that are present in the country and the imposition of different tax and policies of the government on the organization. Australia has an open policy in terms of trade and business, which helps the company to enjoy a hassle free business environment. Economic Aspects- Australia has a good level of economy and it has been developing rapidly in compare to the other developing countries around the world. The Employment rate of the mentioned company is one of the largest in the island state and thus it has seen a constant growth in its operations. The development of other competitors in the same category is also a considerable economic factor. Social Aspect- The social factors generally include the sudden change in population or geographical changes. The absence of problems related to migration has saved the company of such hassles. Technological Factors- As mentioned earlier Tassal is the largest company producing salmon in the region. This is possible only because of the superior quality of technological innovations that the company has incorporated. It uses innovative techniques to catch and breed salmons and then process them. These technologies have been useful to decrease the costs and increase the amount of production. Environmental Aspect- Tassal has taken special care to take care of the environment. The company has taken environmental friendly techniques while fishing and processing of the fish. Using canned fish, ensuring least use of chemicals are some of the best steps taken by the business entity to minimize the risk of environmental degradation. Legal Aspect- The rules and regulations of the Australian government though allow freedom to the companies, also ensures use of any unfair practice. These laws are strictly followed by the company to avoid any complication in the future. Figure 1: PESTEL STRUCTURE SOURCE: (Pascoe et al. 2017 p.464) Planning and Strategy: The mentioned company has set its values and missions in the most realistic way. It has been one of the pioneer industries of Australia and has led the growth of the seafood sector to develop and attain a positive state (Lussier and Achua, 2015. p.2). The Vision of Tassal is to become a technologically advanced salmon producing organization with a competitive edge in the global market. It also aims to attain a long-term achievable goal that will help it to sustain the huge pressure in the market. Last but not the least it has targeted to bring a sense of satisfaction to the customers through the large range of products that it offers by avoiding any damage to the environment. The Mission of the company has been to increase the profits of the company by consulting with all the shareholders and then formulating the exact plans and strategies by applying the right techniques. Sustainability Strategies: The increase in the demand of fish globally has forced the fishing industries to formulate strategies for the sustainable use of fish. The organizations that deal in the particular industry are constantly engaged in creating new ideas to tackle the mad rush for fish as there is a need for proper maintenance or else it would spell danger for the coming generation. Tassal has implemented some value based sustainable practices that is praiseworthy (Teletchea and Fontaine, 2014. p.181). Primarily the organization has invested a large sum of money in technological innovation that has changed the face of salmon farming in Australia. It uses a variety of scientific measures that are safe and dependable than the earlier forms of technologies. Secondly, the company has started to explore opportunities of farming salmon in fresh waters to produce large quantities of the fish and meet the growing demand of the future generation. As mentioned earlier the top brass of the company has also implemented different information technologies to support the growth of salmon farming. Global tracking and keeping a close eye on latest scientific technologies will be an asset for the company in the coming days (Romana- Eguia et al. 2015 p.1). Human Resources Management: The success of a company depends on the efficient management of Human resources. Tassal has achieved success only because it has been able to implement a strategy that has increased the performance level of the individual employees in the organization. The company has formed a common bonding between its employees and it always tries to look beyond the profit outcomes of the company and concentrates mostly on the growth and development of the company. The concerned company hires the most efficient people by means of a number of interviews and Hr rounds. Therefore, this helps the organization to funnel out the best person among the large numbers available (Pascoe et al. 2017 p.464). The HR Department of the company has put in place a system by which employees can feel free to express their desires and lodge complaints in any case. The company performs an annual performance check on the workers and rewards them with incentives for achievements. The awards and incentives acts as a morale booster for the workers to perform more efficiently and help the company to attain success (Llewellyn, 2015. p.541). Leadership: An organization that has an efficient leader is sure to get success in the market. A leader stands above all the others and shows the correct path that leads to glory. Tassal was in a midst of crisis a few years back when it was suffering from loss and was planning to shut its shop, but Mr. Mark Ryan, the chief executive officer of the company had some different plans. The dynamic leadership qualities of Mr. Ryan totally changed the fortune of the company and it slowly turned itself into the largest salmon producing company of Australia. At the begining, he was surprised to see the dislike of the citizens in consuming fish and accepting it as a serious form of food. He decided to start a retail campaign for helping people understand the need for seafood (Jennings et al. 2016 p.29). He was also instrumental to improve the traditionalmarketing of Tassal in fragmented markets and took the help of Nortas group to acquire a substantial part of the fish industry. The decision to change the marketing style was a huge success as investors poured in and the company was listed in the stock exchange of the company (Harvest, 2014. p.2). Control: The company has an effective value chain control process, which has helped it to outclass the others in terms of salmon production. The value chain process has been adapted because of the huge demand of salmon in the market (Romana- Eguia et al. 2015 p.1). Apart from this the organization has also fixed its target on supplying quality fish to the consumers, thus it has set up a quality control team to maintain the quality of the products it delivers. The company delivers its products to the consumers via a proper channel starting from receiving the fish, processing it, packaging it and finally delivering it to its stores for the customers to buy it (Pascoe et al. 2017 p.464). Future Strategies: Commercial fisheries have changed totally in the last decade. Tassal has been the best example in this context as it has changed the way of salmon fishing in Australia. Apart from selling its products in the base country, it has gradually expanded its operations all around Asia. The mentioned company in this report has been slowly evolving itself into a technologically advanced firm on salmon fishing. The top brass of the company has shifted its focus more on environmental factors and has started experimenting with new forms of sustainable strategies to gain success (Lucas et al. 2014 p.71). According to the CEO of the company, it will invest a large portion of its annual turnover on inland fishery and will formulate long-term monitoring and evaluation strategies for future growth. Concentration of the organization on quality control can be termed as another important step towards future success. The organization has committed itself to deliver the best possible salmon in terms of qu ality to the consumers, which will lead to increase in consumer satisfaction (Brooks, 2013. p.1). Recommendations: There are some particular considerations, which should be kept in mind while carrying on fishing activities. Though the company takes adequate measures to prevent any environmental degradation, it still uses some artificial chemicals to increase the production of salmons. It exposes the population to risks consumption of the fish may lead to certain rare diseases (Teletchea and Fontaine, 2014. p.181). The organization must also ensure the implementation of ecological based measures to prevent the large-scale damage to the salmon population. After analyzing the whole report, it can be seen that there is an absence of a proper risk management system. The absence of such a system can be harmful in times of need. Tassal should ensure the creation of marine protected zones that should be barred from any kinds of illegal as well as legal fishing. The company should also follow effective time management to avoid any unnecessary delays in delivery that tends to disrupt the service of the com pany. Conclusions: The report has been successful in analyzing the perfect management system of the mentioned business unit. It can be inferred that Tassal has been an example for the other fishing companies to effectively carry out a sustainable business as well as earn huge success. The HR strategies of the company, the effective management system of the company along with the perfect business structure of the company is surely a positive model which can be followed by other companies. References Net Management Tassal Tasmanian Salmon. Tassal Tasmanian Salmon, (2017), https://www.tassal.com.au Brooks, K., (2013). Ecologically Sustainable Development: engagement, citizenship, or just market edge? Exploring the social dimension. InEngaged Environmental Citizenship. Charles Darwin University Press. p.1 Harvest, M., (2014). Salmon farming industry handbook (2014).Retrieved January 20th. p.2 Jennings, S., Pascoe, S., Hall?Aspland, S., Le Bouhellec, B., Norman?Lopez, A., Sullivan, A. and Pecl, G., (2016). Setting objectives for evaluating management adaptation actions to address climate change impacts in south?eastern Australian fisheries.Fisheries Oceanography,25(S1), pp.29-44. Jones, A.C., Mead, A., Kaiser, M.J., Austen, M.C., Adrian, A.W., Auchterlonie, N.A., Black, K.D., Blow, L.R., Bury, C., Brown, J.H. and Burnell, G.M., (2015). Prioritization of knowledge needs for sustainable aquaculture: a national and global perspective.Fish and Fisheries,16(4), pp.668-683. Llewellyn, L.C., (2015). The Atlantic Salmon Salmo salar in Australia.Australian Zoologist,37(4), pp.541-545. Lucas, D.L., Kincl, L.D., Bovbjerg, V.E. and Lincoln, J.M., (2014). Application of a translational research model to assess the progress of occupational safety research in the international commercial fishing industry.Safety Science,64, pp.71-81. Lussier, R.N. and Achua, C.F., (2015).Leadership: Theory, application, skill development. Nelson Education. p.2 Maduenyi, S., Oke, A.O., Fadeyi, O. and Ajagbe, A.M., (2015). Impact of Organisational Structure on Organisational Performance. p.9 Malindretos, G., Vlachos, I., Manikas, I. and Chatzimanolakis, M., (2016). Future prospects of Sustainable Aquaculture supply chain practices. InSustainable Design and Manufacturing 2016(pp. 487-497). Springer International Publishing. Morton, A. and Routledge, R., (2016). Risk and precaution: Salmon farming.Marine Policy,74, pp.205-212. Nohria, N. and Khurana, R. eds., (2013).Handbook of leadership theory and practice: An HBS centennial colloquium on advancing leadership. Harvard Business Press. p.10 Pascoe, S.D., Plagnyi, .E. and Dichmont, C.M., (2017). Modelling multiple management objectives in fisheries: Australian experiences.ICES Journal of Marine Science,74(2), pp.464-474. Romana-Eguia, M.R.R., Parado-Estepa, F.D., Salayo, N.D., Lebata-Ramos, M. and Hazel, J.,( 2015). Resource enhancement and sustainable proceedings aquaculture practices in Southeast Asia: challenges in responsible production of aquatic species: of the international workshop on resource enhancement and sustainable aquaculture practices in Southeast Asia 2014 (RESA). p.1 Shepherd, C.J., Monroig, O. and Tocher, D.R., (2017). Future availability of raw materials for salmon feeds and supply chain implications: the case of Scottish farmed salmon.Aquaculture,467, pp.49-62. Teletchea, F. and Fontaine, P.,(2014). Levels of domestication in fish: implications for the sustainable future of aquaculture.Fish and fisheries,15(2), pp.181-195.

Friday, November 29, 2019

Mba Syllabus Essay Example

Mba Syllabus Essay Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 4| 0| 0| Learning Outcomes: * On completion of the syllabi, the student will understand the basic Principles of Management and their application in modern day business at different layers of organization so as to understand how to run an organization smoothly and efficiently. * An in-depth knowledge about working of an organization. * Student will also get sensitized about new and contemporary developments in the field of management. UNIT-I Introduction to Management: Definition, Process, Functions of Management. Evolution of Management thoughts – Contribution of F. W. Taylor, Henry Fayol, Elton Mayo, and Hawthorne studies. Planning: Planning Process, Types of Plans Organizination: Form of Organizination,Line, Lineamp; Staff amp; Functional Authority. Span of Control Business and its features. Type of Business and Forms of Business Organization. UNIT-II Staffing: Recruitment, Selection, Induction, Placement and Training. Power and Authority: Delegation of Authority, Centralization and Decentralization of Authority, Difference between Power and Authority Dynamics of Motivation: Contribution of Maslow and Herzberg to the theory of Motivation. Controlling: Types of control, Process, Requirement for Adequate control, Performance Appraisal :Need, Method of appraisal (Traditional and Modern ) Leadership and its Styles . UNIT-III Informal Groups and their relevance in the present economic scenario Corporate Social Responsibility: Issues and Concerns Relevance of Creativity ,Innovation and Jugad in the new Economic System. Cross Cultural management amp; Enterpenureship. Concept of inclusive Growth. RECOMMENDED TEXT BOOKS 1. Ghuman Karminder and K Aswathappa, Management Concepts, Practice and Cases, Tata McGraw Hill, New Delhi 2. Koontz, ODonnell, Weigh rich: Essentials of Management, Tata Mcgraw Hill , New Delhi. 3. We will write a custom essay sample on Mba Syllabus specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mba Syllabus specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mba Syllabus specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Stoner, Freeman, Gilbert Jr. : Management, Pearson education, New Delhi. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory question will be placed at number one. Candidate shall be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBT 402: MANAGERIAL ECONOMICS Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 4| 0| 0| Learning Outcomes: On completion of the syllabus this course on Managerial Economics will provide understanding of: * Fundamental concepts and theories of Economics and their application to the different functional areas of business management and business decision making for the sake of better output orientation and efficiency. * It will provide knowledge about the concepts of elasticity of demand, and economies of scale for business expansion. The knowledge about the demand projection and price behavior will help students to adopt a judicious forward business planning for the sake of stability and growth. Unit-I Traditional and Modern definitions of Managerial Economics based upon the concepts of scarcity and optimization. Application of economic concepts of the concepts of Cost, Opportunity Cost, Incremental Cost, Revenue and Profit. Fundamentals of Demand: Demand Function, Determinants, Law of Demand and its Exceptions, Change in Demand, Kinds of Demand and Network Externalities in Market Demand. Demand Forecasting, Elasticity of Demand, Price Elasticity of Demand, Degrees, Determinants, Measures, Income Elasticity of Demand, and Cross Elasticity of Demand. Consumer Behavior:: Theory of Utility, Concept of Marginal Utility, Law of Diminishing Marginal Utility, Law of Equi-Marginal Utility and Indifference Curve Analysis: Properties, Budget Line, Determination of Consumer Equilibrium, Explanation and Measurement of Price Effect, Income Effect and Substitution Effect. Unit-II Production Analysis: Production Frontier, Short run and Long run Production Function, Iso-quant Curves, Producer Equilibrium, Optimal Combination of Inputs and Economies of Scale. Theory of Cost and Revenue Analysis: Cost and Revenue Concepts: Long Run and Short Run Cost Curves, Traditional and Modern Theory of Cost: Relationship between Total Revenue, Average Revenue and Marginal Revenue. Market Structure: Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly, Firms Goals: profit maximization, sale maximization, business expansion and good will promotion. Unit-III Macro Economics: Concept of National Income, its Methods of Measurement, and Circular Flow of Income.. Classical Theory and Keynesian Theory of Employment: A comparative analysis of Classical and Keynesian Theory of Employment with regard to their Assumptions, Characteristics. Keynesian Tools Consumption, Saving investment and Multiplier. Business Cycles Fiscal and Monetary Policies. Inflation: Concept, Causes and Theories of Inflation. Text Books 1. Ahuja, H. L. Macroeconomics, Theory and Policy, S. Chand amp; Co. , New Delhi. 2 Chopra, P. N. (2010). Managerial Economics, Kalyani Publishers, New Delhi. 3 Dwivedi, D. N. , Managerial Economics, Vikas Publications, New Delhi. Reference Books 1. Peterson and Lewis, Managerial Economic, Prentice Hall of India, New Delhi. 2. Salvatore, Dominick and Ravikesh Srivastava (2009). Managerial Economics: Principles and Worldwide Applications, pp. 1-13, Oxford Univ. Press, New Delhi. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory question will be placed at number one. Candidate shall be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBT 403: QUANTITATIVE TECHNIQUES FOR MANAGERS Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 3| 2| 0| Learning Outcomes: On completion of the syllabus, the students will be able to: * Solve various mathematical problems based on Compound interest, depreciation, annuity etc. to be applied in business management. * Understand the concept of probability, permutation and combinations, which will be helpful to him in solving various business related problems. * Learn mathematical and statistical techniques that aid in the understanding of financial decisions involving interest, annuities, investments etc. Unit: I Role of Mathematics and Statistics in Business Decisions: Compound interest, depreciation and annuities, Arithmetic Progression amp; Geometric Progression Matrices and Determinant: Concepts of Matrices, Type, Adjoint and inverse of a Matrix: Concepts of Determinants, Solution of Simultaneous Linear Equations of two and three variables using Matrix inverse Techniques and Cramer’s Rule, Business Applications. Unit: II Knowledge about various statistical techniques like, Measures of Central Tendency: Mean, Median and Mode Measures of Dispersion: Range Quartile Deviation, Mean Deviation, and Standard Deviation and Coefficient of Variance. Skewness amp; Kurtosis: Concept and Measures Correlation Analysis: Rank Method amp; Karl Pearsons Coefficient of Correlation Regression Analysis: Simple, Partial amp; Multiple regression. Fitting of a Regression Line. Unit: III Permutation and Combination Theory of Probability Binomial Distribution, Poisson distribution and Normal distribution. Index Numbers, Time Series Analysis, Decision Tree will enable a students to have a glimpse of various statistical techniques to be used for the purpose of decision making and measurement of various variables. Text Books: 1. Gupta, Statistical Methods, Sultan Chand, New Delhi. 2. Levins amp; Krehbiel, Business Statistics, Pearson Berenson, Prentice Hall, India. 3. Levin amp; Rubin: Statistics for Management, Prentice Hall India, New Delhi. 4. Sancheti amp; Kapoor, Business Mathematics, Sultan Chand, New Delhi. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory question will be placed at number one. Candidate shall be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBT 404: ACCOUNTING FOR MANAGERS Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 3| 2| 0| Learning Outcomes: On completion of the syllabus, the student will possess: * Understanding of the basic Principles of Accounting, Accounting Standards, Reading and Analyzing Balance sheets and its application in modern day business * Knowledge of concepts those are helpful in financial decision making etc. * Knowledge about new and contemporary developments in Accounting. * Understanding of the application of accounting fundamentals to business organizations and various managerial processes in an organization. UNIT-I Concept of Book-Keeping and Accounting Fundamentals. GAAP and International Accounting Standards Financial Accounting: Fundamentals concepts and conventions, concept of Double Entry System Journal ` Ledger and Trial Balance Trading amp; Profit Loss Account Balance Sheet UNIT-II Financial Statement Analysis, Ratio analysis Funds Flow Analysis Cash Flow Analysis Management  Accounting. Cost Accounting: Cost Sheet UNIT-III Marginal Costing. Absorption Costing. Break Even Analysis and Margin of  Safety. Standard Cost and standard Costing System. Variance  Analysis with respect to Material Cost and labour cost Human Resource  Accounting. Responsibility Accounting and Responsibility Centers Text Books 1. Hanif and Mukherjee, Modern Accountancy, Tata McGraw Hill, New Delhi. 2. Maheshwari S. N. , Accounting for Management, Vikas Publishing House, New Delhi. 3. Tulsian, Financial Accounting, Tata McGraw Hill, New Delhi. Reference Books:- 1. Horngren, Sundem, Introduction to Management, Prentice Hall India, New Delhi. . Kishor Ravi M, Cost accounting and financial management, Taxman Publishers, New Delhi. 3. Shukla, Grewal and S. C. Gupta, Advanced Accounts, Sultan Chand and Sons, New Delhi. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questi ons. Compulsory question will be placed at number one. Candidate shall be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBT 405: ORGANISATIONAL BEHAVIOUR AND DYNAMICS Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 4| 0| 0| Learning Outcomes: * On completion of the syllabi, the student will understand the basic Principles of Management and their application in modern day business at different layers of organization so as to understand how to run an organization smoothly and efficiently. * An in-depth knowledge about working of an organization. * Student will also get sensitized about new and contemporary developments in the field of management. UNIT I Organizational Behaviour: Concept and Application, Challenges to Organisational Behaviour, Desciplines contributing to Organsational Behaviour. Individual Behaviour Personality, traits Learning and its theories Attitude and attitude formation Perception, Stereotyping, Hallo Effect Motivation: Theories amp; Application UNIT II Group Dynamics: Group Norms; Group Cohesiveness Stress: Types; Sources and Management of stress Leadership: Styles, Models, Theories of Leadership Power and Politics: Definition; Types of Powers; Sources; Characteristics; Effective use of Power Conflict Management: Constructive amp; Destructive conflict, Conflict Process Strategies for encouraging constructive conflict, Strategies for resolving destructive conflict. UNIT III Organisational Dynamics; Organisational design Organisational Effectiveness: Meaning, approaches Organisational Culture: Meaning, significance Organizational Climate: Implications on organizational behavior Organizational Change: Meaning; Causes of change; Resistance of change; Management of change RECOMMENDED TEXT BOOKS 1. Aswathappa K, Organisational Behaviour, Himalaya Publishing House, Mumbai. 2. Luthans Fred, Organisational Behaviour, McGraw Hill Book Co, New Delhi. 3. Robbins P Stephen, Organisational Behaviour, Prentice Hall, New Delhi. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory question will be placed at number one. Candidate shall be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBT406: IT IN MANAGEMENT Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 3| 0| 2| Learning Outcomes: This course will provide understanding of: * Applications of Information Technology in an organization and as a tool of managerial decision making. * Contemporary developments in IT field. * Computer fundamentals, introduction to computer network, Ms Office tools like MS Word, MS excel, MS PowerPoint amp; Introduction to Operating System, its types. UNIT-I IT Fundamentals: Software- Types of software, Applications of IT Uses of Internet Search fundamentals, search engines and meta search engines, Search Engine Optimization (SEO) Introduction to Networking, Overview of Network types: LAN, MAN, WAN, Network Topologies Overview of DBMS, RDBMS, Types of Database Structures. Introduction to: SAP, ERP, CRM, EDP, SCM Introduction  to  E-Business: Electronic Commerce Models, Value Chains in Electronic Commerce, E-Commerce in India. UNIT-II Application and Usage of MS-Word: Word Basics, Rand () function Working with fonts, Aligning text, Line spacing, Page Numbering Headers amp; Footers, Headers amp; Footers on even pages amp; odd pages Drop Cap, Page orientation, Page background, Bullets amp; Numbering, Printing Documents Drawing features Mail Merge Tables: Creating table, Adding rows amp; columns, Merging amp; splitting of cells, Using formulas in tables, Converting text to table amp; vice versa UNIT-III Ms-Excel: Excel basics, Worksheet vs. Workbook, Inserting and deleting worksheet, Rename worksheet, Auto fill, Wrap text, Merging Of cells, Using filters Sorting Data,Cell addressing, Using formulas, Paste special, Cell referencing, Working of If function, Printing worksheets, Inserting charts. Ms-PowerPoint: Basics, Different views of slide, apply design templates, Inserting header and footer, slide transition, adding animation, Inserting charts, Action Buttons. Text Book: 1. P. K. Sinha, Computer Fundamentals, BPB, New Delhi. 2. Ron Mansfield, MS-Office, Tech Publication, New Delhi. Reference Books: 1. Nidhi Dhawan, E-Commerce concepts and applications, International Book House Pvt. Ltd. , New Delhi. 2. Forouzan, Computer Networks, Tata McGraw Hill, New Delhi. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory question will be placed at number one. Candidate shall be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBT 407: PROFESSIONAL COMMUNICATION FOR BUSINESS MANAGEMENT Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 4| 0| 0| Learning Outcomes: On completion of the syllabi the student will: * Understand Basic Principles of communication – and its application in modern day business. * Be in position to communicate effectively in English language in written as well as oral form. * Develop Interpersonal and business communication skills to interact effectively in professional and social situations. UNIT I Basic forms of Communication; Grapevine communication ; Barriers to effective communication, Communication process. Cs for effective business communication. Business manners and etiquettes, Telephone Etiquettes, e-mails etiquettes, Effective listening skills. Networks and channels of Communication. UNIT II Written communication skills Good News Letter, Bad News Letter, Persuasive sales letters, Informative Letters, Inter-office memorandums, Paragraph Writing, Developing brochures. Drafting a CV, job application (Cover Letter) Tenses, Subject-Verb Agreement. Vocabulary: Similar sounding words with different meanings, business terminology. Short reports UNIT III Reading Comprehension Extempore speaking, Public Speaking. Group Discussion amp; Interviews. Planning and leading meetings, common obstacles in conducting meeting Negotiations Skills: Stages of negotiation process and negotiation strategies. Mass Media: Press releases and organizing Press conferences and Media interviews. References: 1. Chaturvedi; Mukesh Chaturvedi P. D. Chaturvedi,  (E. 2004) Business Communication: Concepts, Cases and Applications, Pearson, New Delhi. 2. Lesikar R. V. ; Petit J. D. , (January 19, 2010), Lesikars Business Communication, McGraw-Hill/Irwin; 12 edition, New Delhi. 3. Mary Ellen Guffey,  Dana Loewy,(2009), Essentials of Business Communication, Cengage Learning, New Delhi. 4. Sharma R. C amp; Krishna Mohan (2002), Business correspondence and Report Writing, Tata McGraw-Hill Education, New Delhi. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory question will be placed at number one. Candidate shall be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBA 2nd Semester CODES| SUBJECT TITLE| INTERNAL MARKS| EXTERNALMARKS| CREDITUNITS| Lecture| Tutorial| Practical| MBT 421| Business Environment| 40| 60| 4| 4| 0| 0| MBT 422| Financial Management| 40| 60| 4| 3| 2| 0| MBT 423| Marketing Fundamentals| 40| 60| 4| 4| 0| 0| MBT 424| Managing Human Resources| 40| 60| 4| 4| 0| 0| MBT 425| Research Methodology| 40| 60| 4| 4| 0| 0| MBT 426| Production and Operations Management| 40| 60| 4| 4| 0| 0| MBT 427| Corporate Legal Environment| 40| 60| 4| 4| 0| 0| MBP 428| *Comprehensive Viva-Voce| -| 100| 4| | | | MBT421: BUSINESS ENVIRONMENT Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 4| 0| 0| Learning Outcome: On completion of the syllabi, the students should be in a position to understand: * The Business Environment with special reference to Indian Corporate World. * The influencing factors prevailing in Business Environment – and their effect on modern day business internally and externally. Various techniques to scan the Business Environment. UNIT-I Business Environment – Introduction, different Components and Techniques to scan Business Environment Economic Environment Different Economic Systems and Economic Policies (Industrial, Monetary, and Fiscal and Current Economic Policies) Political Environment Political Institutions i. e. Legislature, Executive and Jud iciary, Changing Role of Government in Business Environment amp; Impact UNIT-II Legal Environment Company regulatory legislations in India: FEMA, Competition Law, EXIM Policies Social Environment- Social Responsibility of Business, Consumer Protection Act 1986, The Environment Protection Act 1986 amp; its Impact UNIT-III Technological Environment Different Types and the Level of Technology, Impact of Technology on Business amp; Problems in Technology Transfer Global Environment Foreign Direct Investment (FDI), WTO- Its Role and Functions MNCs, International Institutions and Trading Blocs TEXT BOOKS 1. Aggarwal Raj amp; Saksena S . Business Environment, Excel Books, New Delhi. 2. Aswathappa, K. (2009). Essential of Business Environment, Himalaya Publishing House, New Delhi, Hyderabad. 3. Cherunilam, F. (2011). Business Environment: Text and Cases, Himalaya Publishing House, Mumbai 4. Mishra and Puri (2008). Indian Economy – Its Development Experience, Himalaya Publishing House, New Delhi, Bangalore. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory question will be placed at number one. Candidate shall be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBT422: FINANCIAL MANAGEMENT Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 3| 2| 0| Learning Outcome: On completion of the syllabi the student will be able to: Effectively communicate results from financial analysis to other interested parties with limited backgrounds in finance. * There will be a clear understanding of different areas of Financial Management related to Financial Planning, Organizing and Controlling. * Have understanding important financial concepts and analytical tools used in the financial decision making process in an efficient and informative manner that facilit ates analyzing and interpreting financial research in an intuitive and economically meaningful fashion. Unit I Financial Management: An Overview Financial System: Assets, Markets, Intermediaries and Regulatory Framework Indian Financial System Capital Market and Money Market Concepts in Valuation: Time value of money, Present Values, IRR, Bond returns, Return from Stock Market Investments. Unit – II Working Capital Management, Receivables Management, Inventory Management, and Cash Management. EVA and MVA. Leverage Capital Assets Pricing Theory (CAPM) and Arbitrage Theory. Lease financing Unit – III Capital Structure Theories of Capital Structure Dividend Policy Corporate Restructuring Capital Budgeting Text Books: 1. Chandra, Prasanna â€Å"Financial Management†, Tata McGraw Hill, New Delhi. 2. James C Van Horne-Prentice-Hall,India, New Delhi. . Khan M. Y. amp; Jain P. K -Tata McGraw-Hill, New Delhi. 4. Pandey, I. M. â€Å"Financial Management†, Vikas Publishing House, New Delhi. Reference Books- 1. Kulkarni, P. V. â€Å"Financial Management†, Himalaya Publishing House, Bombay. 2. Maheswari S. N. â€Å"Principles of Financial Management†, Sultan Chand amp; Sons, New Delhi. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory question will be laced at number one. Candidate sha ll be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBT423: MARKETING FUNDAMENTALS Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 4| 0| 0| Learning Outcomes: On completion of the syllabus the student will: * Understand the basic Principles of Marketing and its application in current business scenario. * Become aware of Marketing Management Process, Research tools, Advertising fundamentals, etc. Have overview about new and contemporary developments in Marketing Management. UNIT-I Introduction: Marketing Concepts, Strategic Marketing, Marketing Management Process. Micro and Macro Marketing Environment. Ethics in Marketing Segmentation Targeting and Positioning: bases of market segmentation, target market and effective position the products. Consumer Behavior: demographic, geographic, lifestyle, geo-demographic and socioeconomic factors. Pro duct Life Cycle UNIT-II Marketing Mix: Components of Product and Services Marketing Mix marketing strategy/tactics. Product: Product Type, Product Line, Brand, brand building strategies, Packaging and Labeling. Pricing: objectives, methods, strategies, price bifurcation, and process Distribution channels: channels of distribution, types of Intermediaries Sales Force Management: Sales Planning, Forecasting, Sales Force Management. UNIT-III Promotion Mix: Advertising, Direct Marketing, Personal Selling, Sales Promotion, Integrated Market communications: Sales Promotion activities and methods used for communicating. Customer Relationship Management: * Customer Relationship Management * Viral Marketing * Network Marketing * Social Media Marketing Marketing in India: marketing practices prevalent in Rural and Urban India and positioning/promoting/distributing products. Text Books: 1. Chhabra, T N and Grover S K, Marketing Management, Dhanpat Rai amp; Co. New Delhi. 2. Kotler Philip, Marketing Management, Prentice-Hall, India 3. Ramaswamy, Namakumari, Marketing Management, Macmillan India Reference Books- 1. Keegan, Warren J, Sandra and Duncan, Marketing, Prentice Hall, New Delhi. 2. Kotler Philip and Keller Kevin Marketing Management, Pearson Education, India. 3. Saxena Rajan, Marketing Management, Tata McGraw Hill, New Delhi. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory question will be placed at number one. Candidate shall be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBT424: MANAGING HUMAN RESOURCES Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 4| 0| 0| Learning Outcome: The student will learn about: * Basic principles of Human Resource Management: How an organization acquires, rewards, motivates, uses, and generally manages its people effectively. * Practices and techniques for evaluating performance and performing the wide range of other people related duties of a manager in today’s increasingly complex workplace. Practical situations and problem solving regarding areas of employee counseling, discipline and termination. * The importance of maintaining fair and equitable compensation and benefit programs will be discussed. Unit-I Human Resource Management: Concept, Evolution and Challenges Brief Introduction to Strategic HRM. Personnel Policies. Job Analysis HR planning Recruitment and Selection Placement and Induction. Human resource development Unit-II Training and development Career planning, career development and Succession Planning. Job design amp; Job evaluation. Performance Appraisal Promotion; Transfers; Demotions. Compensation Administration, wages amp; salary administration Managing Employee benefits, Managing work conditions such as health amp; safety, Employee welfare, social security. Unit-III. Managing Employee Grievances: Meaning, Causes, Grievance handling procedure; Discipline (2hrs) Collective Bargaining, Workers Participation, and Employee Empowerment Trade Unions: Objectives, Functions Industrial Relations and Industrial disputes. Job stress, counseling; Quality of work life HRIS, HR Audit; Managing ethical issues in HRM; Implications for HRM amp; HRD; Contemporary issues in HRM; International HR practices; e-HR. TEXT BOOKS: 1. Aswathappa, K. , Human Resource Management, Tata McGraw-Hill, New Delhi. 2. Dessler, G. , Human Resource Management, Prentice-Hall, Delhi. 3. Rao, V. S. P. , Human Resource Management: Text and cases, Excel Books, New Delhi. REFERENCE BOOKS: . 1. Decenzo A Davide amp; Robbins P Stephen, Personnel/Human Resource Management, Prentice-Hall, India 2. Ivancevich M John, Human Resource Management, TMH, Tata McGraw-Hill, New Delhi. 3. Mamoria, C. B. , Personnel Management, Himalaya Publishing House, Mumbai. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory question will be placed at number one. Candidate shall be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBT425: RESEARCH METHODOLOGY Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 4| 0| 0| Learning Outcomes: At the conclusion of the course students should be able to: 1) develop understanding of Statistics as applicable to Business Management and its use and relevance in areas of research (2) Develop the skills to identify the appropriate statistical techniques for the analysis of data (3) Learn how to collect, analyze, present and interpret research data with the help of statistical Software SPSS, SAS OR STATGRAPHICS (4) Use various sampling techniques, research designs, data collectio n procedures, and methods of analyzing data. (5) Interpretation and Decision Making with the help of Statistics. Unit I Introduction to Research: Definition, Objectives, Limitations, and Types. Research Process an overview: Research Designs: Exploratory, Descriptive and Experimental designs: Randomized Block Design, Latin Square Design and Factorial Design, Basic Principles of Research Design. Sampling Design: Sampling design Concepts, types of sampling: Simple Random Sampling, Stratified Sampling, Systematic and Cluster Sampling, Area Sampling, Judgment Sampling, Quota Sampling, Snowball Sampling and their applicability, Criteria of Selecting a Sampling Procedure. Unit II Tools amp; Techniques of Data Collection: Primary amp; Secondary. Classification amp; Tabulation of Data, Graphical Representation of Data. Designing of Questionnaire. Scales of Measurement: Nominal, Ordinal, Interval and Ratio. Types of Scales: Ranking and Rating Scales. Scaling Techniques: Likert, Thurston, Semantic Differential Scaling techniques and Scale Construction Techniques Unit III Hypothesis Testing: Hypothesis Formation, Significance level, One tailed Test and Two tailed test, degree of freedom and Errors in Hypothesis Testing. Parametric Test: t-Test, F-test, Z-test, Chi-Square Test Analysis of Variance: ANOVA – 1 way and ANOVA 2 way. Non-Parametric Tests: Sign Test, Wilcoxon Matched Pairs Test, Wilcoxon- Mann-Whitney Test (U-Test), will help the student to choose most suitable test for analysis. RECOMMENDED TEXT BOOKS 1. Beri, G. C. Business Statistics, Tata McGraw-Hill Publishing Co. Ltd. , New Delhi, 2nd Edition. 2. Donald R. Cooper amp; Pamela S. Schindler, Business Research Methods, Tata McGraw-Hill Publishing Co. Ltd. , New Delhi, 9th Edition. 3. Gupta S. C, (2010) â€Å"Fundamentals of Statistics†, , 6th Ed. HPH, Mumbai. 4. Gupta S. P, (2002) Statistical Methods, Sultan Chand amp; Sons, New Delhi. 5. Sharma, (2005), J. K. Business Statistics, Pearson Education, New Delhi, 3rd Reprint. NOTE FOR THE PAPER SETTER The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory question will be placed at number one. Candidate shall be required to attempt 6 questions in all including compulsory question and selecting not more than 2 questions from each unit. All questions carry equal marks. MBT426: PRODUCTION AND OPERATIONS MANAGEMENT Maximum Marks: 100 External Marks: 60 Internal Marks: 40 Credit Units: 4 L| T| P| 4| 0| 0| Learning Outcome: The students will be able to have: * Knowledge and skills of Operations Management for improving organizational performance under Global environment. * Comprehension of the Manufacturing Resource Planning concept and how to apply Manufacturing Resource Planning techniques and principles. * An understanding of Industrial applications of Operations Management Principles. * Competency in application of various statistical and mathematical techniques in a

Monday, November 25, 2019

The Diurnal Cycle and How it Affects Daily Temperatures

The Diurnal Cycle and How it Affects Daily Temperatures All things in nature have a diurnal or daily pattern simply because they change throughout the course of a day. In meteorology, the term diurnal most often refers to the change of temperature from the daytime high to the nighttime low. Why Highs Dont Happen at High Noon The process of reaching a daily high (or low) temperature is a gradual one. It begins each morning when the Sun rises and its rays extend toward and strike the Earths surface. Solar radiation directly heats the ground, but because of lands high heat capacity (ability to store heat), the ground doesnt immediately warm. Just as a pot of cold water must first warm before coming to a boil, so must the land absorb a certain amount of heat before its temperature rises. As the grounds temperature warms, it heats a shallow layer of air directly above it by conduction. This thin layer of air, in turn, heats the column of cool air above it. Meanwhile, the Sun continues its trek across the sky. At high noon, when it reaches its peak height and is directly overhead, sunlight is at its most concentrated strength. However, because the ground and air must first store heat before radiating it to surrounding areas, maximum air temperature isnt yet reached. It actually lags this period of maximum solar heating by several hours! Only when the amount of incoming solar radiation equals the amount of outgoing radiation does the daily high temperature occur. The time of day this generally happens depends on a number of things (including geographic location and time of year) but is usually between the hours of 3-5 p.m. local time. After noon, the Sun begins its retreat across the sky. From now until sunset, the intensity of incoming solar radiation continually declines. When more heat energy is being lost to space than is incoming at the surface, a minimum temperature is reached. 30 F of (Temperature) Separation On any given day, the temperature swing from low and high temperature is roughly 20 to 30 F. A number of conditions can widen or lessen this range, such as: Day length. The greater (or shorter) the number of daylight hours, the more (or less) time the Earth is subject to heating. Length of daylight hours is determined by geographic location as well as season.Cloudiness. Clouds are good at both absorbing and giving off longwave radiation, and at reflecting shortwave radiation (sunlight). On cloudy days, the ground is shielded from incoming solar radiation because this energy is reflected back out into space. Less incoming heat means less and a decrease in diurnal temperature variation. On cloudy nights, diurnal range is also decreased, but for opposite reasons heat is trapped near the ground, which allows the days temperatures to remain constant rather than to cool.Elevation. Because mountain areas are located farther from the radiating heat source (the sun-heated surface), they are warmed less and also cool more rapidly after sunset than do valleys.Humidity. Water vapor is good at absorbing and giving off longwave radiation (energy tha ts released from the Earth) as well as absorbing in the near-infrared part of solar radiation, which reduces the amount of daytime energy reaching the surface. Because of this, daily highs are typically lower in humid environments than they are in dry environments. This is the primary reason why desert regions experience some of the most extreme day-to-night temperature fluctuations. Wind speed. Winds cause air at different levels of the atmosphere to mix. This mixing lessens the difference in temperature between warmer and cooler air, thus decreasing the diurnal temperature range. How to See the Diurnal Pulse In addition to feeling the diurnal cycle (which is done easily enough by enjoying a day outside), its also possible to visibly detect it. Watch a global infrared satellite loop closely. Do you notice the curtain of dark to light that rhythmically sweeps across the screen? Thats Earths diurnal pulse! Diurnal temperature isnt just essential to understanding how we meet our high and low air temperatures, its essential to the science of winemaking.

Thursday, November 21, 2019

Response to classmates Coursework Example | Topics and Well Written Essays - 750 words

Response to classmates - Coursework Example Ensuring employee retention is desirable as it reduces the costs of recruiting, hiring, and training employees (Janovsky, 2009). You, however, did not actually answer the question requiring explaining of the responsibilities of director personnel. I think you meant to say that the director personnel works to minimize turnover costs and ensure hiring of skilled and experienced workers in order to maintain the company’s competitive advantage. I also think that Otto needs to review the current appraisal process, implement a preferred process, and train employees about its use. I do not find any relevance in the first part of the question requiring department directors’ responsibilities. The second part is relevant as it proposes periodic reviews and notifications to employees prior to evaluations. Notifying employees about appraisals enables them to prepare lists of their attributes before the evaluation date (Clarke, 2011). Hiring the right people whose objectives rhyme with those of the organization is one of the best ways of curbing employee turnover (Xiaoyan & Erhua, 2013). I agree with you that other aspects such as proper training, competitive compensation package, and creating a conducive work environment are critical for employee retention. The factors that motivate employees are the primary requirements for encouraging employees to continue serving a company for a long time (Clarke, 2011). You argued that the rate of turnover can be reduced if employees are satisfied with the appraisal form. I think you wanted to emphasize on the both the content of the form and the process of appraisal; however, you concentrated on the process of appraisal that uses electronic form. The content of the appraisal form should cover several attributes to ensure that employees find at least where to fit in. The personnel manager should investigate whether all employees